Gozooko

Keywords are the words people type into their search engine browsers to find what they are looking for.  If you don't use the right keywords on your site, people who are looking for what you have will have a tough time finding you.

One of the best ways to find good key words is by talking to your customers, friends, family, and employees.  Do a little brainstorming and come up with a set of words to start with. Take that set of initial words and use one of the keyword tools we have listed.

As an example we will use the word "clubwear" which N-Fini Playwear uses on their site.  I put the word clubwear into the first tool on the list, http://freekeywords.wordtracker.com.
Looking at the list that comes up, it seems that N-Fini Playwear might drive more traffic to their site by adding the keywords "sexy clubwear", "dancewear clubwear", "glamour clubwear", as well as a few others.

Once you define the keywords the next question is where you should use them.  You should use the keywords in the content of your site where applicable, and usually within the first 200 words of any page or description.  You should use them in the Meta keywords, titles, descriptions, and in your navigation links.  This will allow the search engines to find them when your site is getting crawled, and in turn a person using them in a search to find you.

One thing you will want to be careful not to do is what is called "keyword stuffing", which is simply overloading your pages with keywords.  Keyword stuffing will most likely decrease the traffic to your site, which is the exact opposite of what we are attempting to do.  So be forewarned and keep the content relevant with the use of the proper keywords.

After you have added some keywords to your site you can test the keyword density.  A good density is somewhere between 5 and 8.  If you go higher than 8  you will be flirting with diminishing returns, any lower than 5 and you are probably missing out on some good traffic.

Here is a short list of keyword tools that can be helpful in getting started on finding the best keywords for your site:

http://freekeywords.wordtracker.com/
http://www.wordstream.com/products
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.digitalpoint.com/tools/suggestion/
http://tools.seobook.com/keyword-tools/seobook/

Keyword Density tools:

http://www.creatingonline.com/site_promotion/keyword_density.htm
http://www.articleunderground.com/webmaster/keyword-density-tool.html
http://www.gorank.com/analyze.php

If you have any topics you would like to see addressed in this column, or have any questions, please send us an email at GozookoGuys@gozooko.com