Gozooko

When you talk to SEO professionals many times they talk about SEO as if it were some secret art form.  Since search engines keep their algorithms "top secret",  you have to do some "educated guessing" which if done correctly should be more science than art or magic.

The key to obtaining a better understanding of how changes on your site affect your site is to track key performance indicators (KPI).  Tracking KPIs is not just about traffic and keyword ranking but also about things such as bounces and conversation goals.

A "bounce" is when someone visits your site and leaves without going to any other pages in a certain period of time.  In other words they have no interest in what you are selling or in your message.

"Conversions goals" covers things such as:  sales, a customer providing their contact information, a customer viewing other pages, a customer calling you because of what they read on your site.  An ecommerce site may have all of these types of conversion goals with the ultimate goal being the sale, and of course the repeat sale.

"Keywords" and "key phrases" are the words and phrases that will be used by potential cusomers to search and ultimately help drive traffic to your site.

Tracking one KPI only tells you a small part of the story on how your SEO changes are doing.  You need to track and understand multiple KPIs for your site to truly understand the effect.  Besides the KPIs already mentioned think about some others, IE: When someone viewed your site and calls you, what questions do they ask? How many people call before ordering?  How many people register? What is my bounce rate?  Am I paying for traffic that has a high bounce rate?

To get the best results from your SEO efforts, make it about the science and track your Key Performance Indicators (KPI)

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow.  As always we welcome your comments and suggestions.  We look forward to hearing from you.  GozookoGuys@gozooko.com