Articles Posted by the Gozooko Guys
Buy or Build
So many people like to do things themselves, but sometimes it's better to let the professionals do it. So when should you buy or build?
Understanding Ecommerce part I
We just got back from the ILS and it was great to see so many of you! As usual Mike and Jeff put on a great show and we are already looking forward to the April show!
The International Lingerie Show
The ILS is just weeks away.
We love the ILS because it gives us a chance to meet with some of our customers, speak with potential customers, and gather information from the industry to better understand its business and technology needs.
At the last show we heard issues like these:
Tips on Choosing the Right eCommerce Company
Recently we were looking to purchase some products for use in our booth at the upcoming ILS show. We found a company online and were in the middle of purchasing some products when their site went down. We thought maybe it was a small glitch of some sort so we went back later in the day and the site was still down. We went back the next day and the site was up but running very slow, almost unusable. We abandoned our plans to purchase from them. How can you trust that a company will deliver when they can't even keep their site up and running?
What are Keywords and Why Are They Important?
Keywords are the words people type into their search engine browsers to find what they are looking for. If you don't use the right keywords on your site, people who are looking for what you have will have a tough time finding you.
One of the best ways to find good key words is by talking to your customers, friends, family, and employees. Do a little brainstorming and come up with a set of words to start with. Take that set of initial words and use one of the keyword tools we have listed.